TELEFUNKEN has been a synonym for innovation and the art of engineering for 106 years. This association is still recognized today and it has been confirmed by various research studies on the brand reputation.

TELEFUNKEN is a synonym for „German values“ such as precision, quality, inventive, talent and competence.

The high international reputation of the brand promotes a precise identification of the product, which acquires a high "value added" that encourages consumers to make a clear and conscious choice.

Telefunken now is planning to reassert its presence in the consumer electronics industry as "German industrial icon, with the aim to regain leadership as brand”.

“only the looking for quality products ensures the durability over time, only the major brand is kept in the mind of the consumer”

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