Even in the early ’60s
CALEARO was already aware of the imminent revolution in the world of transportation determined by the advent of the car, and in 1967 it became one of the first Italian producers of car antennas. The Italian enterprise is characterized by a strong vocation towards innovation that enabled Calearo to always be ‘state of the art’ technologically, earning the trust of the major car industries for the O.E. (Original Equipment).
Throughout the years, the company benefited from exceptional growth and decided on a new set-up, separating the O.E. production from the after market sector.
This gave birth to
Calearo After Market, a purely commercial division dedicated to the distribution of car products.
Calearo After Market is the Business Unit that best represents the values of the Group’s namesake: only after a careful selection of
products designed for the original equipment, does it propose itself to the final user, namely the driver, challenging his most ambitious requirements.
The
Shark Antenna, designed for the Renault luxury sedan, considered today the jewel in the crown of the Calearo AM offer, represents only one of the examples of the close synergism between the B.U. of the Calearo Group, moved by the same passion and love for quality and functionality.
The Calearo experience is reflected directly by its sales network, distributing its products to an articulated network of selected Italian and foreign retailers that represent the true merits of Calearo AM. The interest of brand names in the sector in establishing a commercial collaboration with Calearo stems from this characteristic, with the aim of enlarging the distribution and the professional installation of their products.
The After Market catalogue becomes, therefore, not only reliable as far as quality is concerned, but is representative of the sector and is thoroughly innovative.